Behind the Scenes of 2017 with Yoga Travel Tree

WHAT'S NEW WITH YOGA TRAVEL TREE

With 2017 already one quarter over (what?!), I'm excited for what the next 9 months will bring. Here's a little summary of the goings on around here:

BRAND NEW WEBSITE

I spent most of the last three months completely rebuilding YogaTravelTree.com from the ground up.

After dealing with not one, not two, not THREE, but FOUR site crashes while I was traveling in India, Tanzania, and Bali last year, I knew that something had to give.

So I hunkered down, turned off all notifications and distractions and got to work. Let me know what you think!

SNAZZY NEW LOGO

A brand new website AND a new logo is completely coincidental. I didn’t set out to basically rebuild my company brand face from the ground up...but here we are. ;)

After 3.5 years of adorable little “fire cracker hands stick figure yogi” logo, I was ready for something a little more modern, a little more sleek, and a lot more attractive.

The irony is that I designed this one myself while enjoying a glass of wine in about 2 hours. The first logo took about 2 months to settle on after paying for multiple options from a designer, asking a committee of friends and mentors their opinions, and asking myself “how will this logo make people feel?”

One important lesson entrepreneurship has taught me over the years is that your fonts, colors, and logo are secondary to the voice you use to communicate your message, how you treat and connect with your ideal clients and customers, and the general mojo you put out into the world.

All of that is your real brand - the way people will talk about your company when you’re not in the room - not the colors, fonts, and graphics.

I feel really great about the core Yoga Travel Tree brand, so it was time for a little year 4 spring cleaning and pampering. And boy does she look good.

 

RETIRING OUR SIGNATURE YOGA ADVENTURES (FOR NOW)

In 18 months, I built 14 retreats and teacher trainings and delivered 9 of them myself.

It was an amazing 18 months traveling the world, learning so much about the retreat business, building meaningful + transformational travel adventures, meeting inspiring travel and yoga lovers from around the globe, and even getting to travel with my mom for the first time...ever.

But it was also exhausting. So I've decided to take a break from retreats in 2017, but I have a feeling they'll be back. ;)

Sign up below to be the first to know when they return.

Here are a few highlights from our 2017 adventures to Thailand... Bali... Tanzania/Kilimanjaro... and back to Bali. 

 

LAUNCHING RETREAT TRAINING PROGRAM

The past 18 months of successful (and some not so successful) retreat planning, promotion, and delivery PLUS my 12 years of experience in the educational travel industry have taught me a lot about about what makes a SUCCESSFUL retreat.

And after leading 9+ retreats in just 1.5 years, I’m asked all the time “how did you do it?” especially by people who’ve been struggling to get even one retreat off the ground.

So I'm excited to get back to my roots and help more yoga teachers and other business owners create, launch, and profit from their own retreats through my step-by-step course: Retreat Rockstar.

Retreats have been game-changing for my business and I know it can be for yours as well. If you want to learn more about this, click here and you'll be the first to know. :)

 

 

CO-FOUNDING THE HEARTLAND YOGA FEST IN KANSAS CITY!

I’m extremely excited to be working with two fellow yoga badasses (Angela Cronk of Hagoyah Studio and Lauren Leduc of Karma Tribe Yoga) to bring an incredible yoga festival to the heart of the US!

 
 

The event is happening in Kansas City June 2018 and our deeply discounted Founders tickets will go on sale soon.

So if you’re a midwest yogi or interested in traveling to the heartland for an amazing event, head over to Heartland Yoga Festival and get on the early-bird Lovers List!

 

SIMPLIFIED PROMOTION OPTIONS ON YOGA TRAVEL TREE

Over the years, I’ve played around with all kinds of marketing packages and options for yoga teachers and training organizers. And finally, I think we’ve found our sweet spot.

Our mission is to connect travel-loving yogis with the best fit yoga travel experiences out there.

In order to do that, we have to earn revenue (this is a business after all). Crazy, I know! ;) Therefore, we now offer ONE simple way to market your retreats, trainings, venues, and events on our site: The Better Package.

The Better Package gets you a year-long listing on our site (or until your event ends), promotion in our newsletter, promotion across all of our social media platforms, and a beautiful+detailed listing all about your amazing yoga offerings.

One package, one price - everyone gets the same exposure. Clear, simple, clean.

If you’d like to get your upcoming yoga retreat, training, venue, or event in front of our kick ass yoga community, learn more here.

Okay! That's a wrap! Thank you to everyone who has supported this crazy yogapreneur journey so far. I can't wait for everything that's to come! 

XO,