Yoga as a practice has soared in popularity over the last few years, and so has the demand for yoga apparel. Some surveys even point to ‘yoga wear’ outpacing the growth of the practice itself. This essentially means that there are more people who wear yoga clothes than the number of people actually doing yoga! However, awareness needs to be raised throughout the global yoga community about clothing that is increasingly made out of plastic. While the serious yoga practitioner is conscious about their food, their carbon footprint, their holistic lifestyle and their connection with the universe, many are unaware or have been kept in the dark about the presence of plastic in yoga wear. We estimate that nine out of 10 yoga pants are made from plastic or polyethylene terephthalate (PET) fabrics such as polyester, nylon and acrylic, and that is very alarming.
[bctt tweet="Nine out of 10 yoga pants are made from plastic or polyethylene terephthalate (PET)"]
Wearing certified organic clothing made from natural materials has huge benefits for the body, mind and spirit, as well as the environment. And that is what’s missing in the larger yoga apparel market. We made that our vision when we started Proyog, a certified organic brand focused on the serious yoga practitioner with styles inspired by 3,000-year-old ancient Indian designs.
During the two-year design process, we consulted hundreds of yogis across the globe. Ninety-eight percent of those we surveyed said they prefer to wear natural materials. This overwhelming fact motivated us to create a line that resonated with their core philosophy and was conducive to the practice of yoga. As a yoga practitioner myself, I believe yoga asanas should be done wearing naturally breathable clothes that allow the body to move freely and are gentle on the skin. Yoga clothes should not be constraining in any way.
Breathable fabrics let air in and out, keeping the body cooler and drier. Clothing made from all natural fibers and materials like cotton, bamboo, or hemp are best suited for this purpose. Another great benefit of natural fibers like cotton is that they harbor fewer bacteria types, thereby causing ‘less’ odor. In addition, cotton is naturally hypoallergenic and gentle on the skin. In fact, Proyog’s trademarked HyperBreath fabrics are made from naturally breathable materials, unlike the synthetic fibers used by many global brands. Our textile engineers and production processes have been pushed to the limits to help translate core-spun technology into yoga friendly fabrics - based on our mandate that plastic should not come in contact with the skin.
Additionally, the use of organic materials also ensures that we are not polluting the earth with harmful chemicals. When the conscientious and the serious practice yoga in organic clothing, they actually feel the difference in body and mind.
So the next time you go step into your yoga class, we’d like to remind you to test the difference between synthetic and natural. Make sure to check the garment labels in your yoga wear to see if they belong to the PET category. The simple choice in selecting clothing made from natural fibers will go a long way to enhancing the joys of a wholesome yoga practice. Remember that yoga is not just about getting your body in shape; it is about being free to be absolutely one with the universe.
[bctt tweet="Yoga is not just about getting your body in shape; it is about being free to be one with the universe."]
Product Head and Co-founder, Proyog
From her early days of pattern-making under Pierre Cardin, to heading design at Levi Strauss India, Malika Baruah has been in the fashion retail business for over 20 years. As a design head, Malika has conceptualized and successfully launched nine brands in the India. Her experience is nothing if not remarkably diverse. Drawn toward natural and sustainable design, her Indian roots seem to find a quiet expression in everything she does. She believes that design in the fashion realm unites beauty with form and comfort, eventually reflecting one’s personality. Over the last few years, Malika has had her sights set on the online world. She runs Binary Bulb, her own a digital design agency in Bangalore. She is also a partner at Fisheye Creative Solutions, a specialized marketing communications company. Her love for yoga began in 2001, and she has been practicing ever since. Proyog is the inevitable realization of her personal and professional passions.