Stephen Colbert Joins the Lululemon Conversation

Lately, yoga apparel giant Lululemon Athletica has been making news headlines. And last night, Stephen Colbert provided hilarious coverage of the story.

The Backstory

 

First it was the “see through yoga pants” phenomenon, which was followed by numerous lawsuits and a huge drop in the company’s stock.

Next it was another problem with fabric integrity, this time peeling after only months of wear. When Lululemon CEO and founder Chip Wilson was asked “What’s going on with the pants?” in an interview on Bloomberg TV, he responded by saying

“Some women’s bodies just don’t work for [the pants]” “It’s really about the rubbing through the thighs, how much pressure is there.”

These statements prompted a media backlash and angry, disappointed comments from yogis all over the web, saying that Lululemon discriminates against plus-sized practitioners.

In an effort to clear up any misunderstandings, Mr. Wilson issued a public apology, in which he said

“I’m really sad. I’m sad for the repercussions of my actions. I’m sad for the people at Lululemon who I care so much about, that have really had to face the brunt of my actions. I take responsibility for all that has occurred and the impact it has had on you. I’m sorry to have put you all through this…”

Unfortunately, while his intentions were probably in the right place, Chip’s apology received even more negative comments, as none of the real issues (like his comments about thigh size) were addressed.

Yesterday...

 

Now, political satirist, writer and comedian Stephen Colbert has added his voice to the commentary. Last night on his Comedy Central news show, The Colbert Report, he put his own spin on the controversy, dubbing Chip Wilson his “Top Dog of the Week.”

Colbert outlines the series of events that brought Chip and Lululemon into the spotlight, and puts his own comedic spin on the situation with comments like:

“That’s right, Lululemon recalled it’s transparent yoga pants for women, which caused a huge drop in it’s stock price, followed by a huge drop in men going to yoga class”

 

and on Chip’s “rubbing through the thighs comment:

“As Patanjali says in the Yoga Sutras ‘Undisturbed calmness of the mind is attained by cultivating friendliness toward the happy, compassion for the unhappy, delight toward the virtuous and indifference toward the wicked. Also, no fatties.’”

 

Take a peek at the Colbert segment below, and tell us your thoughts on the controversy. Do you think the whole thing has been blown out of proportion, or will you be boycotting Lululemon apparel? Let’s us know in the comments.

 

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